A picture is worth a thousand words. What if you could change your data into a picture? That’s where infographics come into play: present your complex data in an accessible, visually interesting and compelling way.
What are the pieces? Your data, communicated through graphic images, with added language that together tell a story.
To create an effective infographic, you need good data, good analysis and good visuals.
What data do you have? You can start with outputs and outcomes that you’re measuring and reporting back to funders. That alone could make a great infographic.
What’s the story that your data is telling? Analyzing your data to figure out what it’s saying about your organization will help you find the story.
Graphics make the data visual, which is easier to absorb. There are numerous free templates online that you can use to create an infographic. Here are just a few:
Dovetail Associates can assist you with all of these elements, or just the ones where you need support. We can help:
- Develop data collection systems to track your outcome and impact data;
- Analyze your data to find the story it tells; and
- Create your infographic.
Here are a couple of samples of our work.